Urban Outfitters Fraud Protection Blurb …
This was a quick press release I saw on RIS News’s email newsletter. I actually need to get up to speed with the solution that Urban Outfitters selected (Interceptas), but regardless, there was a quote from John Kyees (CFO) that I thought was really interesting -
“Urban Outfitters’ success is driven by our commitment to understand our customers and connect with them on an emotional level,” says John Kyees, CFO, Urban Outfitters. “When shopping on our Web sites, customers want a quick and hassle-free experience. Taking a tougher stance against e-commerce fraud helps us maintain our customers’ trust and provide the smooth and easy experience they expect online.”
John is a person that I have the utmost respect for and he has a history of success with Urban Outfitters and several other large retailers over the years. He understands the interaction of business protection and customer experience…
Just wanted to bring this up as it supports my view of security (or fraud protection) - it needs to be addressed with a full understanding of impact, not what’s the easiest thing that I can do to get to the bare minimum…
